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People is a weekly American magazine of celebrity and human-interest stories, published by Time Inc. With a readership of 46.6 million adults, People has the largest audience of any American magazine.[3] People had $997 million in advertising revenue in 2011, the highest advertising revenue of any American magazine.[4] In 2006, it had a circulation of 3.75 million and revenue expected to top $1.5 billion.[5] It was named "Magazine of the Year" by Advertising Age in October 2005, for excellence in editorial, circulation and advertising.[6] People ranked #6 on Advertising Age's annual "A-list" and #3 on Adweek's "Brand Blazers" list in October 2006.The magazine runs a roughly 50/50 mix of celebrity and human-interest articles.a[›] People 's editors claim to refrain from printing pure celebrity gossip, enough to lead celebrity publicists to propose exclusives to the magazine, and evidence of what one staffer calls a "publicist-friendly strategy".[5]
People 's website, People.com, focuses on celebrity news and human interest stories.[6] In February 2015, the website broke a new record: 72 million unique visitors. [7][8][not in citation given]
People is perhaps best known for its yearly special issues naming the "World's Most Beautiful," "Best & Worst Dressed" and "Sexiest Man Alive". The magazine's headquarters are in New York and it maintains editorial bureaus in Los Angeles and in London. For economic reasons it closed bureaus in Austin, Miami, and Chicago in 2006.[5][6]The concept for People has been attributed to Andrew Heiskell, Time Inc.'s chief executive officer at the time and the former publisher of the weekly Life magazine. The founding managing editor of People was Richard B. (Dick) Stolley, a former assistant managing editor at Life and the journalist who acquired the Zapruder tapes of the John F. Kennedy assassination for Time Inc. in 1963. People 's first publisher was Richard J. (Dick) Durrell, another Time Inc. veteran.Stolley characterized the magazine as "getting back to the people who are causing the news and who are caught up in it, or deserve to be in it. Our focus is on people, not issues."[9] Stolley's almost religious determination to keep the magazine people-focused contributed significantly to its rapid early success. It is said that although Time Inc. pumped an estimated $40 million into the venture, the magazine only broke even 18 months after its debut in March 1974. Initially, the magazine was sold primarily on newsstands and in supermarkets. To get the magazine out each week, founding staff members regularly slept on the floor of their offices two or three nights each week and severely limited all non-essential outside engagements. The premiere edition of March 4, 1974 featured actress Mia Farrow, then starring in the movie The Great Gatsby, on the cover. That issue also featured stories on Gloria Vanderbilt, Aleksandr Solzhenitsyn and the wives of U.S. Vietnam veterans who were Missing In Action.[5] The magazine was, apart from its cover, printed in black-and-white. The initial cover price was 35 cents (equivalent to $1.67 in 2015).
The core of the small founding editorial team included other editors, writers, photographers and photo editors from Life magazine, which had ceased publication just 13 months earlier. This group included managing editor Stolley, senior editors Hal Wingo (father of ESPN anchor Trey Wingo), Sam Angeloff (the founding managing editor of Us magazine) and Robert Emmett Ginna (later a producer of films); writers James Watters (a theater reviewer) and Ronald B.

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